Digiorno Will Now Be Selling Merchandise Catering To It’s Product Consumers
- Tristan Forbis
- Jun 1, 2021
- 2 min read

Pizza company Digiorno will be selling more than just different types of pizza in the product line but this brand will also be promoting clothing and accessories on it’s website to expand the audience reach to include wearable things like t-shirts and bracelets just to name a few of the items that will be available for online purchase. Consumers will only have the option of buying via the website and this merchandise will not be in actual stores. Sometime in the Summer to Fall window of this year depending on how everything goes with the vendors that will be supplying the different types of categories for this new lineup. I have never heard of a popular company like this that would make a ball cap or a drinking cup that has the logo printed on it. Right from the start you can begin to see where food vendors are headed especially in terms of common household brands that are usually essential to the American household.

In the future we might see other common brands like Domino’s follow suite in this to include a separate line of merchandise from another vendor to cater other customers to different tastes to best suite their needs. For competition you might have different products available that other brands may not offer. For instance one brand offers a coffee cup while another one might go more casual with just a regular drinking cup. The demographics of the community each establishment is in to determine how the people in this particular area interact and then come to a conclusion from there.

Good luck to the staff of this brand and hopefully we can see other places start doing this soon.
-Tristan
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